How are you dealing with declining reach and other challenges to Facebook marketing?
The first Facebook Bootcamp launched last winter and it was a huge hit with participants! The benefits they reported include:
- A noticeable increase in fan growth and engagement rate.
- Smarter, more strategic uses of Facebook.
- A more donor-centric focus that integrates all channels.
Based on their feedback (and the hundreds of recent Facebook changes), I’ve completely revamped the course for 2014:
- 8 online classes
- Step-by-step video tutorials
- Page update samples
- checklists and workbooks
- 30 days of email tips and sample status updates
- One-on-one group coaching (first come, first served)
- A “replay” but for people that need more than 30 days
The lessons are delivered over 30 days according to this calendar:
Click here to get the pre-order discount and more details
Facebook contests can increase your fan-count and engagement. You can also build your email list with contests. But they have to be done right.
Fortunately, ShortStack created a pretty snappy infographic with 17 steps for creating explosive contests (see below).
Here’s a summary of all 17:
1. Is a Facebook contest right for your organization? If you’re looking to engage potential donors and volunteers, then yes.
2. Set some goals. Do you want to increase fans or engagement? If you’re looking to increase engagement with your posts, timeline contests might be a better fit.
3. Pick the right type of contests: Timeline, sweepstakes, essay, photo and video.
4. Familiarize yourself with Facebook Policies and Guidelines. You can check out Facebook’s list of dos and don’ts here.
5. Know what you want. Decide on the one thing you want the most (email, survey responces, etc)
6. Decide if you need a third-party app. Facebook doesn’t require third party apps, but they do make life easier.
7. If so you do go with a third-party app, choose the right one. The app should be flexible, embeddable, and mobile.
8. Start with free apps. This reduces your risk if the app didn’t perform as expected.
9. Weigh the pros and cons of the fan-gating. Fan-gating can boost your fan count, but it can also lower the overall quality of your fan base.
10. Pick a relevant prize. Remember, only a teeny sliver of the people who love iPads also love your cause.
11. Make it worthwhile. The value of entering must outweigh pain of entering. Doy.
12. Keep it simple. Only ask for info you really need – like a first name and an email.
13. Make it visible. Promote your contest with status updates, and your cover image.
14. Promote your contest with other marketing channels (blog, email, social, ads). Don’t be afraid to remind your community about the contest.
15. Buy ads. Yes, you should invest in ads. But if you’re new to using Facebook ads, follow this rule: Only promote posts about the contest that have a high engagement rate.
16. Mine the data. Spend time analyzing the campaign and the data you collected.
17. Follow up. Let your fans know that you still love them even though your contest was a total failure. Just kidding. Seriously though, say thanks.
Check out this Infographic on Facebook’s new images sizes developed by Gain, a Facebook marketing company.
Facebook now allows you to add various CTAs to link posts using the Power Editor. CTAs include: “Sign Up”, “Book Now”, “Learn More”, “Shop Now” and “Download”