We don’t use Facebook to buy things, and we don’t use Facebook to follow the latest news from consumer brands. We use it to connect with our friends! Same thing goes for Twitter and Pinterest, although Twitter and Pinterest are more about discovery. The nonprofits who know that they are a distant second priority with [...]
Archive for the 'Engagement' Category
Here’s a webinar I did a couple of months ago on using Facebook to engage millennials.
Facebook is testing a new format for links that includes a much larger photo and no headline (as shown below). If you look at insights data for photos on your page, you’ll notice that photo views counts for most of what makes up engagement (way above clicks, likes, comments and shares). This new link format [...]
PostRocket created this brilliant infographic explaining how Facebook ranks your Page updates in News Feeds.