Archive for the 'Facebook ROI' Category

Digging Into The New Facebook Insights [VIDEO TUTORIAL]

This video tutorial shows you how to use the new Facebook Page Insights reports. Specifically, you will learn about all the changes to five main reports: Overview: – Get a 7-day snapshot of the most important activity on your Page. Page Likes: – See net likes over time and where your likes come from. Page […]

10 July 2013 at 08:04 - Comments

Why Facebook Reach and Fan Counts Don’t Matter

Forrester recently published research proving (yet again) that people overwhelmingly trust what their friends say about a brand.  And they rarely trust what brands say about themselves. If we apply this to Facebook, it means that your community talking about you is much more powerful than you talking about yourself. This is why People Talking About This […]

23 May 2013 at 09:03 - Comments

Facebook Squashes Page Insights Bug – See How Your Page Was Impacted

Facebook recently discovered a bug affecting Facebook Page insights causing inaccurate impression and reach data. To see how your Page was impacted, look at your organic, paid and viral reach starting on Monday, February 25. Facebook predicts that you should see: Total reach to stay the same or increase An increase in paid reach for […]

26 February 2013 at 17:35 - Comments

Facebook Page Analytics – Going Beyond the Standard Insights Reports

Facebook Insights are essentially your GPS device to point you towards marketing success on Facebook. Facebook Insights for Pages provides critical data about activity around your Page, such as when someone Likes your Page, and activity around your Page updates, such as when users comment on or Like one of your Page stories. Facebook breaks […]

1 February 2013 at 10:13 - Comments