Facebook recently discovered a bug affecting Facebook Page insights causing inaccurate impression and reach data. To see how your Page was impacted, look at your organic, paid and viral reach starting on Monday, February 25. Facebook predicts that you should see: Total reach to stay the same or increase An increase in paid reach for [...]
Archive for the 'Facebook ROI' Category
Facebook Insights are essentially your GPS device to point you towards marketing success on Facebook. Facebook Insights for Pages provides critical data about activity around your Page, such as when someone Likes your Page, and activity around your Page updates, such as when users comment on or Like one of your Page stories. Facebook breaks [...]
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Half of consumers care more about a company’s Facebook page than its web site – this is one of the game changing statistics from Lab42′s recent survey on the value of a Facebook Like. Lab42 surveyed 1,000 social media users about how they interact with brands on Facebook. Fifty percent of 1,000 social med think [...]