Collecting email subscribers on your Facebook Page takes a lot more than simply adding an opt-in form to a custom tab (you’ll learn how in just a moment). To do it right, you need to come up with a smart strategy that makes sense: It gives the fan a compelling reason why they should join [...]
The smart nonprofit marketer uses custom tabs to motivate action. Following are five tips to help you improve the effectiveness of your custom tabs: Each tab should have one goal – Do you want people to like the page? Or do you want to tell people about your latest news? Each tab should have only [...]
Static HTML makes it simple to build custom iframe tabs. Like Static FBML, but for iframes. This video shows you how to create a simple reveal tab using Static HTML Note: Facebook gives an error when adding if you are browsing as a page – Switch to your personal profile before adding. Also checkout Inbound [...]
Facebook’s switch from Static FBML to iFrames makes sense for three reasons: Developers can now utilize a broader variety of web technology within a Facebook Page Admins of multiple Pages (chapters of a large nonprofit, for example) can add a single custom tab application to those Pages Creating tabs can be done using a variety [...]