The whole secret to Facebook success isn’t about talking to Facebook users about your cause, it’s about getting your biggest fans to talk about your cause. How difficult this is depends on how well you know your fans! For example, REI posts tons of useful how-to articles for hikers, climbers and campers. They post videos and photos [...]
You probably know this already, but the “secret” to Facebook is not finding and convincing people that your cause is awesome. The secret is to get people already sold on your cause to talk about you. The real trick is creating awesome content that they can’t help but talk about! Don’t let anyone tell you [...]
Politics aside, I have to say that the Obama campaign is doing some pretty amazing things with Facebook. Last night I discovered a tax calculator at barackobama.com that shows how each candidate will increase or decrease my taxes. A pretty simple calculator – not too impressive – until… When I shared my results, I expected to see a [...]
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. For example, custom [...]