Sponsored Stories can help you reach your target audience on Facebook by leveraging word-of-mouth recommendations more effectively. For example, Like Story Ads can be targeted to friends of current fans. These friends of fans may have similar interests in what your organization stands for, but haven’t “expressed” them yet by liking your Page. Sponsored Stories [...]
Although Facebook has changed what “liking” a Page means to users, acquiring Facebook fans will always be an important part of any nonprofit Facebook strategy. Fortunately, Facebook’s platform includes many opportunities for Facebook users to like a Page. Below are twelve ways Facebook users can like your Page: From a New Facebook User Registration – [...]
Guy Kawasaki presented this webinar on using Facebook yesterday. The first 15 minutes of he talks about his experience working with Steve Jobs, who died yesterday (Jobs was an absolutely incredible influence on the world!).
It looks like Facebook wants to make it even easy for admins to access their Pages. When users who admin Pages login, they’ll notice that the Pages icon (yellow flag) to the left of the Home Page news feed is now replaced with their Page icons. The icon also displays a notification on recent updates.