Archive for the 'Get Fans' Category

The Secret to Facebook Marketing Success

You probably know this already, but the “secret” to Facebook is not finding and convincing people that your cause is awesome. The secret is to get people already sold on your cause to talk about you. The real trick is creating awesome content that they can’t help but talk about! Don’t let anyone tell you […]

16 August 2012 at 11:01 - Comments

One way Obama rocks Facebook

Politics aside, I have to say that the Obama campaign is doing some pretty amazing things with Facebook.  Last night I discovered a tax calculator at barackobama.com that shows how each candidate will increase or decrease my taxes. A pretty simple calculator – not too impressive – until… When I shared my results, I expected to see a […]

10 August 2012 at 08:48 - Comments

Eleven Ways You Need To Change Content Marketing Strategy For Facebook

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. For example, custom […]

5 August 2012 at 10:31 - Comments

Facebook now includes cover images in hover cards

When you see a link to a Facebook Page in your News Feed and mouse over it, a small pop-up window appears called a “hover card”. These hover cards now display the Page or Profile’s cover image in addition to the number of fans/friends, and a like/friend button. The goal here is to encourage users […]

22 June 2012 at 11:02 - Comments