When you see a link to a Facebook Page in your News Feed and mouse over it, a small pop-up window appears called a “hover card”. These hover cards now display the Page or Profile’s cover image in addition to the number of fans/friends, and a like/friend button. The goal here is to encourage users [...]
The Oatmeal has a point here about how to get people to like your Page: … and what NOT to do to get more likes.
A few weeks ago, Facebook announced that Facebook Pages will no longer allow admins to choose a default landing tab. As with most changes that Facebook makes, the people who hate change were very upset about this change. The assumption was that fan-gating would be less effective. But they’re wrong. The reason why is that [...]
Interests are user-curated topical lists comprised of People and/or Pages. For example, Mari Smith created a list called FACEBOOK Experts & Resources that includes 76 People and Pages that Mari has hand-picked. This means more Facebook fans, more engagement with your content, more traffic to your website and more volunteers and donations (eventually). How can [...]