This beautiful infographic is from MDG Advertising. What is Retargeting? Briefly, retargeting is advertising that targets people who have visited your website. For example, an ad promoting a petition might be displayed to a person who recently visited Change.org. These ads take advantage of recency and relevancy to get more conversions. It emphasizes how Facebook News Feed […]
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Currently, Facebook promoted posts can only be promoted to fans AND their friends. This is problematic because promoting a News Feed update to people who haven’t liked your Page will increase the likelihood of negative comments on that post. This video tutorial will show you how to target ONLY your current Facebook fans.
Any and all Facebook ads in News Feed need to come from a person or a Page. For example, promoted posts come from Pages, sponsored stories come from people. But what if you want to promote an external URL in the News Feed? Facebook now gives you the option to promote a website in the […]
Facebook is rolling out a new feature allowing Page admins to target promoted posts to specific locations. This is perfect for promoting posts about specific events to people located near the event. To Geo-target a promoted post, simply click “Target by Location” and enter the city or state you’d like to target.