A Facebook custom audience is an ad targeting selection that’s defined by list of e-mails or phone numbers. Custom audiences let advertisers reach Facebook users who are subscribed those lists. If you want to learn more about using custom audiences read How to Target Your Donors or Email Subscribers with Facebook Ads. So, what does Facebook […]
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So Facebook announced a new feature allowing Facebook users a frictionless way to donate to their favorite nonprofit. A few nonprofits currently have the feature on their Facebook Pages, and more will start using it as it rolls out to a greater audience. At first glance, this seems like a total win for nonprofits! Danielle […]
This beautiful infographic is from MDG Advertising. What is Retargeting? Briefly, retargeting is advertising that targets people who have visited your website. For example, an ad promoting a petition might be displayed to a person who recently visited Change.org. These ads take advantage of recency and relevancy to get more conversions. It emphasizes how Facebook News Feed […]
Currently, Facebook promoted posts can only be promoted to fans AND their friends. This is problematic because promoting a News Feed update to people who haven’t liked your Page will increase the likelihood of negative comments on that post. This video tutorial will show you how to target ONLY your current Facebook fans.