Download Idealware’s Nonprofit Facebook ROI Survey Results
Idealware just published survey results on how organizations are using Facebook to find out how they’re using Facebook and what results they have been getting.
Here area few encouraging findings related to the ROI of engaging fans:
- About 200 of the 505 organizations surveyed reported success converting Facebook fans into donors or volunteers.
- More than 70 percent of respondents saw a signifi- cant increase in traffic to their websites because of their Facebook presence.
- About 66 percent of respondents from advocacy organizations saw an increase in people taking some noticeable form of action, like signing a petition.
- 80% of the respondents felt that Facebook helped them enhance their relationship to existing constituents
Download the entire Idealware Survey here.
Categories: Engagement