Facebook ads can be targeted to people based on precise interests and broad interests. Here are five features of interest targeting you probably don’t know about:
1. You can target the fans of other Facebook Pages
When you start typing a term in the Precise Interests textbox, Facebook displays a range of possible keywords. These keywords are derived from Facebook member profiles, specifically from members’ interests, activities, education, job titles, Pages they like, or Groups to which they belong.
Keywords that are suggested with a hashtag before them (#) include closely related topics of interest. Keywords without a hashtag target only that specific topic. For example, “#national wildlife federation” might also target “national wildlife”, but “national wildlife federation” will only target the National Wildlife Federation, which will target mostly fans of the NWF Page.
2. You can target people using specific mobile devices
Under Broad Categories, you can target various different mobile operating systems like iPhones, Androids and Blackberrys. Within each of these broader categories, you can target specific versions of each mobile device. This targeting is based on the device someone is using to access Facebook and NOT an interest expressed in their profile.
3. You can target people expecting a baby
Within the “Family Status” subcategory of Broad Interests, you can target users who are expecting a baby.
4. You can target parents
Within the “Family Status” subcategory of Broad Interests, you can target users based on the ages of their children (ages 0-1, 4-12, 13-15 and 16-19).
5. You can target people who are recently engaged or married
Within the “Family Status” subcategory of Broad Interests, you can target users who recently got engaged or married.