If you work for a small nonprofit, chances are you feel the pain of limited staff, limited budgets, and the limited hours in your busy schedule. On top of that, no one seems to understand these challenges. They expect miracles.
So it’s natural that at some point you’d ask which is more important: Facebook or email marketing.
Sadly, the short answer is you need both.
In this video I briefly explain the difference between social media and email marketing and why you need both: