Five Strategies for Facebook’s Enhanced News Feed

There are at least five ways you can tweak your current Facebook Page strategy to take advantage of Facebook’s  new News Feed:

  1. Increase your post frequency – To make up for the overall decrease in impressions, post more frequently. Make sure you use Insights to determine how many posts per day work best for your Page.
  2. Create even more engaging content – Posts that have a high Edgerank will now remain in the News Feed longer.
  3. Get fans to stay connected – Deepen and broaden your relationships with fans so that they share your Page content consistently. You can do this by rewarding fans or using a content calendar.
  4. Push engagement with other channels – Use your email list or Twitter to drive engagement on specific posts.
  5. Get more airtime with Facebook Sponsored Story ads – You can create an ad featuring one of your Page stories to get you even more attention near the News Feed (ads are displayed right below the ticker).
Categories: Engagement