Four Facebook Deal types and what they mean for your nonprofit
Your nonprofit might not offer a deal as a way to encourage more business. But the restaurant or clothing store down the street does
One option that local businesses have in creating a deal is to create a “Charity Deal”. This allows the business to implement a cause marketing program with a single mouse click!
There are currently four types of Facebook Deals:
Individual Deal - This rewards a customers when they check in. The business strategy behind this kind of deal is to encourage people to simply visit your nonprofit or your partner’s place of business. The best off for this Deal is a discount or a gift with a purchase.
Friend Deal - This rewards groups of customers when they check in together. The business strategy behind this deal is to leverage word of mouth advertising to increase your business. Help spread the word about your brand more rapidly. The best use for this Deal is a deep discount or an attractive gift (not tied to a purchase).
Loyalty Deal – This rewards customers for checking in a certain number of times within a limited timeframe. The business strategy behind this deal is to encourage repeat business. The best offer for this is something that would tie together previous purchases in a way that made sense. For example, a Liquor Store could offer a free wine rack after a certain amount of check-ins.
Charity Deal – This Deal is a pledge (from you) to donate to a charity of your choice when customers check in at your business. The business strategy behind this Deal is to attract new customers (most likely supporters of the charity) and enhance the goodwill of your brand. In many cases, the check written in advance, and the pledge has a cap on it. For example, “We will donate $10 for every check-in up to $5,000.”
The great thing about Facebook Deals is that you can conduct experiments that are a couple of weeks in length:
If you’d like to learn more about creating a Facebook Deal, download Facebook’s Deals Guide.