How can I use Facebook Sponsored Stories to promote my Facebook Page?
Sponsored Stories can help you reach your target audience on Facebook by leveraging word-of-mouth recommendations more effectively. For example, Like Story Ads can be targeted to friends of current fans. These friends of fans may have similar interests in what your organization stands for, but haven’t “expressed” them yet by liking your Page. Sponsored Stories take advantage of this phenomena.
Leapfrog the News Feed
When someone likes your Page, a News Feed story is displayed to many of that user’s friends. But because there is a lot of activity shown in News Feed, there’s a good chance that that story might get overlooked.
Sponsored Stories leapfrog the News Feed and increase the likelihood (pun intended) that the person’s friends will like your Page via the ad.
Learn more about Sponsored Stories and other ways of increasing your Facebook Page fanbase at this webinar.