Facebook Insights lets you view metrics on fan growth, fan demographics, and how those fans engage with your Page. This is your number one tool to get the most bang from your efforts on Facebook.
Questions you can answer with Facebook Insights
- How fast is my fan-base growing?
- Where and when are the growth spurts?
- Why are people “unliking” my Page?
- What are the demographics of my fans?
- Do they share photos more than videos?
- What content strategies and tactics are most effective?
- Which websites send the most traffic to my Page?
This video will show you how to use all the reports in Insights: