How to use a Facebook topic calendar to stay on message
An easy way to stay on message with your nonprofit Facebook Page is to use a topic calendar for each day of the week.
For example, a local Goodwill store could post based on the following schedule:
- Monday – Fashion tips for work (get fans to share their tips as well)
- Tuesday – A photo of a featured item from the store (tell fans to share items with their friends)
- Wednesday – Discounts and other special offers for Facebook fans.
- Thursday – Feature a local business who’s giving back to the community.
- Friday – Show and tell. Get fans to post pictures of treasures they’ve purchased in the store. Have fans vote and pick a winner at the end of the day.
Before you start writing down topics for each day, make sure you’re clear about the mission of your Page.
What would your topic calendar look like? Comment below.
Categories: Engagement
Tags: calendar