Facebook ads are an incredibly powerful tool to promote your Facebook Page or your Facebook Page updates.
But only if you use them as part of an overall strategy to:
- Grow your Facebook Page fanbase
- Increase engagement with your current fans
- Expand engagement to friends of your fans
- Promote a specific campaign like a fundraising or advocacy campaign
This video will show you how to:
- Get started with Facebook’s ad tool
- Decide whether to promote your Page or a Post
- Configure how your ad will appear
- Target fans and non-fans, and why
- Select a date range to run your ad
- Create a budget cap for your campaign
I know it’s a long video. You might want to favorite it on YouTube, or save it some other way.