Half of consumers care more about a company’s Facebook page than its web site – this is one of the game changing statistics from Lab42′s recent survey on the value of a Facebook Like.
Lab42 surveyed 1,000 social media users about how they interact with brands on Facebook.
Fifty percent of 1,000 social med think a brand’s Facebook page is more useful than a brand’s website, and 82% feel a brand’s Facebook page is a good place for customers to interact with the brand.
Other useful takeaways from their study:
- 48% have “Unliked” a brand if it posts too often.
- 35 percent of respondents felt that brands were more responsive to them on Facebook than elsewhere
- Top Three Ways People Interact with Brands on Facebook: Get coupons/discount, like/comment on page post, learn about new product
- 35% of consumers also reported they feel brands listen to them more on Facebook than anywhere else