How to Use Facebook Call-To-Actions within Link Posts (VIDEO TUTORIAL)

Facebook now allows you to add various CTAs to link posts using the Power Editor. CTAs include: “Sign Up”, “Book Now”, “Learn More”, “Shop Now” and “Download”

7 March 2014 at 09:36 - Comments

Facebook Lets Marketers “News Feed Bomb” Other Pages

You know photobombing, when a random stranger hijacks your family photo? Well now you can do that with Facebook Pages.

Starting today, Facebook Page posts might be seen by fans of similar Pages simply by tagging those Pages in the post.

tagged pages

Andrew Song, a Product Manager at Facebook writes:

When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page.

Tagging other pages does not guarantee exposure to those fans. The News Feed algorithm considers several factors:

  • Posts are getting the most engagement.
  • Which users have engaged with similar topics.
  • Posts are getting the most engagement from people who like both Pages.
  • Relevant topics the Pages share.
  • The degree of overlap within the fanbase.

Sidenote: Pages still can’t tag people in updates.

What do you think about tagging other pages?

26 February 2014 at 08:23 - Comments

28 Time-Saving Facebook Marketing Tips [INFOGRAPHIC]

ShortStack published this super-handy infographic with 28 time-saving tips and tools for managing your Facebook Page.

ShortStackNinjaInfographic

24 February 2014 at 11:06 - Comments

How to Recycle Killer Facebook Content With Excel

Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. You have to understand your fans, consider what they like, and then create (or curate) content that will engage fans AND keep your boss happy.

It’s not easy. But you’ve done it before.

Remember that picture you posted last year that you still brag about? Those closed questions that received a flood of answers?

What if you just reposted these updates?

Content that’s already vetted by your fans

Content that’s received lots of engagement is high-quality content. It’s almost guaranteed to get a similar reaction if posted again.

How do I know? Because I recently reposted a batch of photos on my page.

Proof that recycling content works

Between January 20th and February 19, I reposted 16 of the top performing photos from early 2013. To my amazement, 6 of these photos made it into the top 10 posts (out of 155)!

top-posts-from-postplanner

 

How to recycle your best Facebook content

Here’s the process I followed to get the amazing results mentioned above:

Step #1: Download Facebook Insights – Export at least six months of post-level Insights data (shown below). But don’t export recent updates, make sure you select a six-month period that is at least 3-6 months old.

Export-insight

Step #2: Select the content type you’d like to repost – Don’t take on recycling photos, text, AND links. Just pick one. This will remove content type as a variable, making your ROI analysis more honest.

Step #3: Locate columns to use – You’ll want to use “Lifetime Post Total Reach” and “Lifetime Post Consumers” within the Key Metrics worksheet (as shown below).

CALCULATE ENGAGEMENT RATE

Step #4: Calculate engagement rate – Next, divide “Lifetime Post Consumers” by “Lifetime Post Total Reach” (Consumers / Reach), as shown above. This gives you engagement rate, which tells you how engaging each post was.

Engagement rate is a reflection of content quality. A high rate of engagement = awesome content; little engagement = Yawnsville.

Step #5: Rank content by engagement rate – Change the cell format for engagement rate to percent (easier to read), then rank from high to low.

Voila! Your content is now ranked with your best stuff at the top!

Step #6: Repost top performing posts – Select only updates in the top 5 or 10% that make sense to repost. They have to be relevant and useful to your fans today.

There are generally three ways you can repost these updates:

  1. Click Share on the original post and share it directly on your page.
  2. Copy and paste the original post into a new status update.
  3. Modify the original post, then post as a new status update.

Note: PostPlanner has a feature that allows you to upload batches of posts in an excel file.

Step #7: Repost at the same time each day - Make sure you repost all updates at the same time. This way you’ll eliminate time of day as a variable when you measure success. Also, they’re easier to locate in an excel spreadsheet.

Have you experimented with reposting content on your Facebook page? Leave a comment below.

What do you think?

21 February 2014 at 09:09 - Comments