Kissmetrics created this awesome infographic that highlights: Photos get the most comments, likes and shares (duh). Short text updates work best (less than 80 characters). Asking questions in a post doubles comments. Peaks for posting are 11am, 3pm and 8pm. Posting twice a day increases engagement by 40%.
You already know that, on your website and in your e-mail appeals, calls to actions increase conversion rates. And the research supports this. So it shouldn’t be surprising that explicitly asking people to take action also works on Facebook. Dan Zarrella, Social Media Scientist at HubSpot, analyzed over 1.2 million updates from the largest 10,000 Facebook [...]
Facebook has updated the photo theatre app in Facebook Pages (Profiles too) so that liking and commenting on photos takes center stage. Facebook really wants you to like or comment on Photos When you click on a single photo within a photo album, it pops open in a light-box (what Facebook calls a theatre). Liking [...]
Getting email notifications about your Facebook Page has gotten a whole lot easier since Facebook enabled email notifications. Here’s how to set it up in your Facebook Page: