If you work for a small nonprofit, chances are you feel the pain of limited staff, limited budgets, and the limited hours in your busy schedule. On top of that, no one seems to understand these challenges. They expect miracles. So it’s natural that at some point you’d ask which is more important: Facebook or [...]
In this video I briefly explain the difference between social media and email marketing and why you need both.
Collecting email subscribers on your Facebook Page takes a lot more than simply adding an opt-in form to a custom tab (you’ll learn how in just a moment). To do it right, you need to come up with a smart strategy that makes sense: It gives the fan a compelling reason why they should join [...]
As many of you know, I wrote the 3rd edition of Facebook Marketing for Dummies which is available on Amazon. If you’re not a subscriber, join below and I’ll email you a free chapter! Name: Email: