This beautiful infographic is from MDG Advertising. What is Retargeting? Briefly, retargeting is advertising that targets people who have visited your website. For example, an ad promoting a petition might be displayed to a person who recently visited Change.org. These ads take advantage of recency and relevancy to get more conversions. It emphasizes how Facebook News Feed […]
Posts Tagged 'facebook ads'
Any and all Facebook ads in News Feed need to come from a person or a Page. For example, promoted posts come from Pages, sponsored stories come from people. But what if you want to promote an external URL in the News Feed? Facebook now gives you the option to promote a website in the […]
Facebook is rolling out a new feature allowing Page admins to target promoted posts to specific locations. This is perfect for promoting posts about specific events to people located near the event. To Geo-target a promoted post, simply click “Target by Location” and enter the city or state you’d like to target.
Edelman Digital gives an overview of how Facebook’s various elements (organic, paid, app build/site integration) can be leveraged to optimize your social strategy. It goes through key Facebook product updates that you may (or may not) have known about like Graph Search, the new News Feed, etc. and how these impacts brands.