Edelman Digital gives an overview of how Facebook’s various elements (organic, paid, app build/site integration) can be leveraged to optimize your social strategy. It goes through key Facebook product updates that you may (or may not) have known about like Graph Search, the new News Feed, etc. and how these impacts brands.
Facebook ads differ from almost every other type of internet ad in at least two important ways: Facebook ads target the interests expressed by each user in their profile details, the Pages and Groups they like, and updates they post on their timeline (new job, new relationship, new baby, etc). Facebook Ads also scale word-of-mouth [...]
Facebook ads can be targeted to people based on precise interests and broad interests. Here are five features of interest targeting you probably don’t know about: 1. You can target the fans of other Facebook Pages When you start typing a term in the Precise Interests textbox, Facebook displays a range of possible keywords. These [...]
Not surprisingly, any nonprofits refrain from trying Facebook ads because of three basic misunderstandings: Cost of Ads: Many orgs I’ve spoken to believe that Facebook ads are prohibitively expensive, which is not the case. The cost of ads depend on who’s being targeted, but – if targeted wisely and tested in short runs – are more affordable [...]