Posts Tagged 'facebook ads'

One Chart to Explain all Four Facebook Ads

Facebook ads differ from almost every other type of internet ad in at least two important ways: Facebook ads target the interests expressed by each user in their profile details, the Pages and Groups they like, and updates they post on their timeline (new job, new relationship, new baby, etc). Facebook Ads also scale word-of-mouth […]

17 January 2013 at 08:35 - Comments

Five Facebook Ad Targeting Options You Don’t Know About

Facebook ads can be targeted to people based on precise interests and broad interests. Here are five features of interest targeting you probably don’t know about: 1. You can target the fans of other Facebook Pages When you start typing a term in the Precise Interests textbox, Facebook displays a range of possible keywords. These […]

12 January 2013 at 09:45 - Comments

Three Powerfully Creative Ways to Target Facebook Ads

Not surprisingly, any nonprofits refrain from trying Facebook ads because of three basic misunderstandings: Cost of Ads: Many orgs I’ve spoken to believe that Facebook ads are prohibitively expensive, which is not the case. The cost of ads depend on who’s being targeted, but – if targeted wisely and tested in short runs – are more affordable […]

9 January 2013 at 09:35 - Comments

How to Create a Facebook Birthday Ad for Your Facebook Fans

Facebook lets you create ads that target users who have a birthday coming up in the next week. This allows your nonprofit to connect with Facebook users in a highly personal manner, especially if they’re a fan of your Facebook Page! Here’s now to create an ad that will display a birthday message to your […]

11 September 2012 at 12:29 - Comments