You already know that, on your website and in your e-mail appeals, calls to actions increase conversion rates. And the research supports this. So it shouldn’t be surprising that explicitly asking people to take action also works on Facebook. Dan Zarrella, Social Media Scientist at HubSpot, analyzed over 1.2 million updates from the largest 10,000 Facebook [...]
Posts Tagged 'likes'
Sponsored Stories can help you reach your target audience on Facebook by leveraging word-of-mouth recommendations more effectively. For example, Like Story Ads can be targeted to friends of current fans. These friends of fans may have similar interests in what your organization stands for, but haven’t “expressed” them yet by liking your Page. Sponsored Stories [...]
Before you dive into analyzing how effective your Facebook Page efforts are, you need to understand that with your Facebook Page, there are two types of Likes: 1. People liking your Page. This is when they become a fan or connection of your Page. Facebook users can ”like” (become a fan) and “unlike” your Page. [...]
By now, you’re probably aware that Pages can now like other Pages. And you can tag several “Featured” Pages as well. What are Featured Pages? Featured Pages are simply five hand-picked pages that you select to show up in your sidebar, above “see more”. How to select your top five Featured Pages The first step [...]