Facebook ads differ from almost every other type of internet ad in at least two important ways: Facebook ads target the interests expressed by each user in their profile details, the Pages and Groups they like, and updates they post on their timeline (new job, new relationship, new baby, etc). Facebook Ads also scale word-of-mouth [...]
With promoted posts, all you’re paying for is an increase in reach. There is no guarantee that you’ll get more comments, likes and shares, even though that’s what you want for short-term and long-term success on Facebook! How to spend your ad dollars wisely So the key to investing your ad dollars wisely, is to [...]
Back on May, Facebook rolled out a new Facebook Page feature called “Promoted Posts” as a way to help you increase exposure for your Page updates. Promoted posts are labeled “sponsored” and show up in the news feeds (web and mobile) of people who like your Page. When fans interact with the post, it’s then [...]
You can now promote a new post or a recent posts (published in the past 3 days) directly from your Page Timeline. Posts that can be promoted include status updates, photos, videos, events and milestones. Promoted posts are labeled “sponsored” and show up in the news feeds of people who like your Page. When they [...]