Facebook Page Calls-to-Action Drive Engagement [Infographic]
You already know that, on your website and in your e-mail appeals, calls to actions increase conversion rates. And the research supports this. So it shouldn’t be surprising that explicitly asking people to take action also works on Facebook. Dan Zarrella, Social Media Scientist at HubSpot, analyzed over 1.2 million updates from the largest 10,000 Facebook [...]