Facebook ads can be targeted to people based on precise interests and broad interests. Here are five features of interest targeting you probably don’t know about: 1. You can target the fans of other Facebook Pages When you start typing a term in the Precise Interests textbox, Facebook displays a range of possible keywords. These [...]
Not surprisingly, any nonprofits refrain from trying Facebook ads because of three basic misunderstandings: Cost of Ads: Many orgs I’ve spoken to believe that Facebook ads are prohibitively expensive, which is not the case. The cost of ads depend on who’s being targeted, but – if targeted wisely and tested in short runs – are more affordable [...]
Imagine being able to reach lapsed donors on Facebook, or target Page posts for a project funded by that donor segment! Facebook’s new ad feature called “custom audiences” allows you to find your offline supporters and donors among Facebook users. Previously only available for Facebook’s biggest customers, this feature allows you to target users by [...]