Half of consumers care more about a company’s Facebook page than its web site – this is one of the game changing statistics from Lab42′s recent survey on the value of a Facebook Like. Lab42 surveyed 1,000 social media users about how they interact with brands on Facebook. Fifty percent of 1,000 social med think [...]
This video has been updated to reflect the new Timeline UI.
Facebook will soon roll out a “Subscribe” button for your website. This new social plugin will let your website site visitors to follow a celebrity, spokesperson or any public figure who has the Subscribe Button installed on their Facebook profile. This feature is different from the Like Button which allows visitors to share your website [...]
When you publish content on your website, visitors have to go to that specific webpage (a single location) to view that content. Nothing else at that moment is competing for that visitors attention (unless you have a bad design). But when you publish an update on your Facebook Page, most of the time fans are [...]