Last week, I published a video demonstrating how content goes viral on Facebook.
Stamen, a design company in San Francisco specializing in data visualizations recently created a series of videos that demonstrate the fractal nature of how photos get shared on Facebook.
Using photos published by George Takei (a virtual viral ninja), the videos show how a single photo gets shared starting from a single person. Over a three month period, re-shares split off to create new branches and nodes that sometimes spawn new generations of re-shares. The fractal data video at the bottom of this post is based on this image George shared from his mobile phone on August 6th, 2012.