The Power of Conditional Facebook Sharing

Above is one of The Ellie Fund’s best Page updates ever.

“Share IF” is a lot more powerful than just asking people to share. Asking them to “share if” (conditional sharing) gives Facebook users the rare opportunity to express a little piece of who they are – with a single mouse click.

It is a way to have them be part of your content and NOT just reactive observers of your posts. Here’s another example from, and another from the Obama campaign.

Categories: Engagement