According to Social Bakers, Facebook currently has over 698 million users. Here are a few reasons why Facebook has blown past all other social networks.
From day one, the sign-on process has included inviting people that you’ve emailed! Their assumption is that if you’ve exchanged an email with someone, there’s a good chance you have some kind of pre-existing relationship with that person that you’d like to maintain and nurture with Facebook.
Facebook is all over mainstream media. A day doesn’t go by with some kind of mention of Facebook in the news. Whether it’s an article about a teacher getting fired for thoughtless comments about a student, or an interview with a father and daughter reunited after 50 years, Facebook is all over main stream media.
Facebook keeps us connected. One of the fastest growing segments on Facebook is people over 55. Many of them use Facebook to keep up with their children and sometimes grand children.