If the trends reported in Blackbaud’s 2013 Charitable Giving Report continue in 2013, charitable giving won’t grow significantly.
This means focusing on donor retention and finding innovative to acquire new donors without wasting money.
Here’s a three-step action plan for success in 2013:
- Share accountability for fundraising results throughout the organization. Come up with creative ideas that give everyone an opportunity to take ownership for retaining donors in a way that feels natural, empowered, and uses each persons unique talents.
- Leverage new fundraising technology. If your website sucks, start there. Then move on to developing smarter email marketing. Only then should you start thinking about that cool Facebook app.
- Create colossal content. Never forget that your “competition” is engaging your donors everyday with emotionally compelling messages. At the same time, your donors are getting better at tuning out messages that are boring. This means you have to get better at grabbing and keeping your donor’s attention in innovative and remarkable ways.