Using third-party apps to update your Facebook Page could do more harm than good
EdgeRank Checker recently showed how using a third-party application to schedule or publish updates on your Facebook Page decreases average engagement per fan by about 80%.
Edgerank Checker explains why this makes sense:
- Facebook Penalizes 3rd Party API’s EdgeRank
- Facebook Collapses 3rd Party API Updates (“See 27 more posts from NetworkedBlogs”)
- Scheduled Automated Updates Don’t Work – “Automated content typically performs horrendously, due to lacking human touch and craftsmanship.”
- Content Sucks – Marketers who schedule updates typically use the same content for Facebook, Twitter, LinkedIn and elsewhere. In other words, it’s content that’s lazy, and that never does well.
Categories: Engagement