What does “People Talking About This” mean anyhow?

Facebook Insights includes a data point called “Talking About This” which is the number of Facebook users who have engaged with one or more of your Page updates, or have created a story about your Page.

These various different action include:

  • Liking a post from your Page
  • Commenting on a post from your Page
  • Share a post from your Page
  • Answering a question using the Questions feature
  • Mentioning your Page in an update
  • Tagging your Page in a photo
  • Liking your Page
  • Posting on your Page wall
  • Responding to an Event on your Page
  • Checking into your Facebook Place (a type of Facebook Page)
  • Writing a recommendation about your Page

Get access to video tutorials on using Facebook Insights over at the Nonprofit Facebook Guy Page.

Categories: Engagement