The whole secret to Facebook success isn’t about talking to Facebook users about your cause, it’s about getting your biggest fans to talk about your cause.
How difficult this is depends on how well you know your fans! For example, REI posts tons of useful how-to articles for hikers, climbers and campers. They post videos and photos that are truly informative, with no sales pitch. Fans naturally share this content with their friends – many of whom share the same passion for the outdoors!
So where’s the value in fans talking about you?
Research shows that consumers trust product recommendations from friends ten times as much as marketing messages that come directly from those recommended brands. Potential donors and volunteers are more likely to donate and volunteer if they hear about you from a friend who loves your organization.
Focusing 100% on what your fans truly want (not what you think they want) encourages recommendations about your organization!